Strategy planning and review

“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat” – Sun Tzu The Art of War

These are some examples of strategy planning sessions and workshops facilitated by Ed

Marketing Strategy snapshot review

For audiences: Management teams, marketing teams, entrepreneurs and NGO boards. The method is effective for any size of organisation, especially those seeking better returns for each marketing Rand.

In tough economic conditions, with limited marketing budgets every Rand and hour spent must deliver, there is no room for waste. At the same time marketing is changing; digital is everything, but the rules change all the time, consumers are more interested in the results than products, there is a focus on targeting individuals rather than markets, pricing is (or should be) a major aspect of marketing and marketing clutter means getting noticed is a huge challenge.

This snapshot review of marketing strategy examines the current marketing strategy against this background. In many organisations the marketing strategy is fragmented, undocumented or out of date, but whether it ‘needs work’ or is clear and up to date, this review serves to uncover blind spots, to look for opportunities being missed and to fill gaps in the strategy. The outcome is a prioritised action list.

Duration: 4 hours to one day for small and medium organisations, longer for large ones.

Book Ed to facilitate this review. Click here

Strategy planning

For audience: Management teams, business development groups, marketing teams, groups of autonomous organisations in a common structure (e.g. NGOs, franchisee groups) sales teams, branch management.

Developing or updating strategy is difficult in this age of massive and unpredictable change. Whatever you plan for the future must be done against assumptions of what the future holds, but we know that the only certainty is that there will be changes we have not foreseen. Business and marketing strategic planning sessions facilitated by Ed work within this reality to generate flexible strategies that can adapt to changed circumstances and yet retain the core focus. Any strategic plan relies on buy-in to succeed and Ed is particularly skilled at engaging all participants in diverse organisations to buy into a common understanding.

The methods used include an examination of the ‘as is’ situation to ensure planning starts from an agreed baseline, visualisation to determine objectives, the Foresight process, elements of scenario planning and other techniques to develop a realistic ‘how’ and ‘when’ to achieve SMART goals. The outputs of this session can easily be documented in a plan and project plan.

Duration: From one to three days depending on the complexity of the organisation, diversity of attendees and current state of common strategies. Typically, one to two days for an SME

Book ed to facilitate this session. Click here