For audiences: Management teams, marketing teams, entrepreneurs and NGO boards. The method is effective for any size of organisation, especially those seeking better returns for each marketing Rand.
In tough economic conditions, with limited marketing budgets every Rand and hour spent must deliver, there is no room for waste. At the same time marketing is changing; digital is everything, but the rules change all the time, consumers are more interested in the results than products, there is a focus on targeting individuals rather than markets, pricing is (or should be) a major aspect of marketing and marketing clutter means getting noticed is a huge challenge.
This snapshot review of marketing strategy examines the current marketing strategy against this background. In many organisations the marketing strategy is fragmented, undocumented or out of date, but whether it ‘needs work’ or is clear and up to date, this review serves to uncover blind spots, to look for opportunities being missed and to fill gaps in the strategy. The outcome is a prioritised action list.