For audience: Sales management, sales teams, branch management, service management, any
manager or staff member responsible for generating income.
In a poor business climate there is a tendency to continue as before in the hope the bad times will end soon. This presentation gives options to take a more proactive approach to tough times, focusing on strategic competitive positioning, great customer service and the need to be innovative in marketing and sales strategies.
In this speech, Ed highlights three risks: complacency by ignoring current or threatening change; being stuck in a comfort zone that no longer satisfies market needs and expecting that customer loyalty is unquestionable. Using intriguing examples, he shows how an apparently dead market can become a goldmine, and how and where to look for rich fishing grounds to aid growth. Ed stresses the need to retain and develop customers as a rich source of growth. He concludes in a powerful way to urge immediate action.