The Voice of experience
Ed Hatton is an entertaining and thought provoking international speaker, facilitator and writer with a background of sales and marketing management. He uses his experience of more than 25 years mentoring organizations of all sizes to engage audiences and encourage them see issues in a different and more positive light. His fields of expertise are in business, marketing and sales strategy and his impactful speeches are highly respected. Ed makes a great contribution to any convention, workshop or meeting.
Keynote Speeches
The future is not where you think it will be
For audiences: corporate management, marketing teams, department and divisional managers,
sales teams and, entrepreneurs.
This speech was designed as the keynote address to the World Marketing Congress held in November 2018, to introduce the Congress theme: Futuristic Marketing. In this speech Ed encourages strategic thinking by showing the numerous challenges marketeers and managers face. He shows by example how information overload can blind us to crucial situations, how lies and distortions must be filtered from the truth and how technological and sociological change affect marketing plans. Ed is by nature a positive person so having pointed out the risks, Ed suggests solutions to the dilemma of crafting business and marketing strategies in a disruptive world. He shows by example how companies can be adaptable, customer centric and communicative to deal with future unpredictability.
Take out: The realization that change is not just an abstract concept it can and will affect
business leaders. Some tools to manage this difficult challenge.
Book Ed to present this speech. Click here
Selling in the age of knowledge
For audiences: Sales management, sales teams, branch management, service management, any
manager or staff member responsible for generating income.
Salespeople used to be the source of information and knowledge about their products, so that they
could assist customers to satisfy their needs. This has changed dramatically. Potential buyers can with
little research learn all about your company, its products and customers as well as all about competitive
offerings. In some product fields salespeople have been bypassed entirely. Does this mean the end of
the salesperson? Absolutely not, the salesperson needs to change from old ways and become a guide, a
searcher for unmet needs and a business partner with their customers.
In this speech Ed Outlines the problem of increasing buyer control, identifies the fact that buyer’s
information may be faulty or incomplete and suggests ways to move forward into a new and secure
sales strategy for the future.
Take out: an understanding of modern buyer behaviour, the risks of using outdated selling methods,
hardcore advice on how to develop new skills and practices to become invaluable to customers and
company.
Book Ed to present this speech. Click here
Opening, this auspicious day
A clip from Ed’s speech that opened at The World Marketing Congress in Mumbai,India 2018
Ed is proud to be profiled on The Legacy Project
Why You Should Book Ed
Communication
An excellent communicator who will interest and engage your people
Quality Content
Content which will get the audience thinking and show them new paths to success
Empathy
Empathy with both SMEs and the corporate world
Ethics
Integrity and professionalism
Insight
The experience gained by mentoring, training and facilitating planning in more than 150 clients. This leads to insights which would be difficult to find elsewhere
Positivity
The ability to leave an audience with a positive mindset and “must do’ ideas
I’ve had the opportunity to listen to Ed deliver a few speaking engagements and have found him
knowledgeable on his subject matter. He is well composed in bringing his message across, so much so
that you are present throughout his entire delivery
I have been to a number of Ed’s presentation and they are always well prepared, succinct, punchy and
to the point. And of course, always with a bit of appropriate humour! He has an immense knowledge on
the subject of business in general as well as sales and marketing, and as a speaker and presenter I would
highly recommend him.
Ed Hatton is a professional and convincing speaker with a true professional work ethic. What strikes me
about him is his eager approach and enthusiasm in his presentations. Ed offers decades of experience
and is a guru in sales, marketing, leadership and entrepreneurship. He delivers practical and task driven
messages, is always well prepared and transfer valuable tips and advice that can immediately be used in
your strategies and work place. A solid choice for your next event
Once you’ve been in a corporate environment for a couple of years you tend to get used to speakers
bringing the same message again and again. However, after having used Ed for various clientengagement sessions, you realize what money can’t buy – a lifetime of experience. He brings a fresh
perspective to marketing and sales underpinned by an absolute wealth of experience and made a lasting
impression on everyone listening to him. When you need to add value to your own or your clients’ lives,
look no further.
I walked away with a new sense of accomplishment and hope for the future. It was quite satisfying to
meet in person someone who has helped another person I know and is turning them into a success story
Mr. Hatton!!! You are an inspiration. It was a privilege sharing the stage with you and seeing you in
action. Looking forward to the next time.
We, as Specialised Exhibitions Montgomery, would like to acknowledge your very effective work as a
speaker, and would be proud to recommend you as well. There can be no doubt about your ability or
commitment to your performance as a speaker.
I was extremely impressed by his ability hold his audience and get to the heart of the problem, like his
definition of a customer as “One who takes money from their bank account and puts it into your bank
account”. This phrase alone has changed many people’s ideas of customer relationships.
I endorse him as an effective and thought provoking event speaker, and recommend him for your
consideration.
Speaking from the podium at the World marketing Congress 2018 Mumbai.
Ed Hatton lit up the stage with his keynote address and set the tone for this Congress
We invited Ed to facilitate a strategy session for our management team that would get them thinking of
new opportunities and examining whether we were being complacent in some areas. The Ten Lessons
strategy session did exactly that and more. Ed is a great facilitator, a mentor and as strategist with
immense experience. I recommend him unreservedly.
I enjoyed your talk – the experience is so unique. I came to get exposed and learn and the summit gave
me valuable insights. Keen to learn and grow from you.
It is without hesitation that I recommend Mr Ed Hatton as a speaker. His presentations are typically
aimed straight at the heart of issues. Combining this with his motivational ability allows an audience a
positive approach, not only to address those issues but to embrace sustained improvements.